Posts Tagged ‘Bruce Butterfield’

CobraHead Weeder and Cultivator Featured in New York Times

Monday, August 12th, 2013
CobraHead Weeder and Cultivator

CobraHead Weeder and Cultivator

CobraHead garden tools received their most important single piece of publicity recently with an excellent mention in the New York Times.  The article by Bob Tedeschi, who writes for the Times under the byline “The Pragmatist”, was titled “Ergonomic Tools that Prune Away Gardening Pains”.  It appeared online on July 3, here, and also appeared in print on July 4th with the title “The Pains of a Garden, Pruned Away”, on page D1.

The article was on innovations in ergonomic garden tools.  Mr. Tedeschi consulted a panel of gardening experts:  Barbara Pleasant, contributing editor to Mother Earth News; Pam Ruch, who managed the test gardens for Organic Gardening magazine; and Bruce Butterfield, research director for the National Gardening Association.  According to Mr. Tedeschi, The CobraHead Weeder and Cultivator was the only tool “that all three panelists went out of their way to rave about”.

Mr. Butterfield said, “it’s the most efficient tool for taking out weeds,” and “it’s built like a Russian dump truck so it won’t break.”   Ms. Pleasant stated she’s “gotten kind of dependent on it.”  Ms. Ruch said, “it’s the best all-around tool for the garden, because you don’t use a twisting motion,” she said. “You’re kind of punching it into the soil, so you’re using your arm muscles rather than your wrist, which is a real area of vulnerability.”

While our tools have received many great reviews over the years in the best garden magazines, in online articles by garden bloggers, and in major newspapers both in the U.S. and Canada, the significance of a mention in the New York Times to our little company cannot be overestimated.  From an immediate sales perspective, July 4th was the single largest day for online orders in our history, and we continued to receive heavy online sales activity for the whole month of July, normally a slow month for garden tools.

We want to thank Bob Tedeschi and his panel of gardening experts for citing CobraHead.  This means a lot to our little company and it will prove to be a great help in reaching more gardeners.

CobraHead Long Handle

CobraHead Long Handle